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1135 Regent Street
Madison, WI 53715
Store Hours
7:30 AM To 2:00 PM
7:30 AM To 2:00 PM
7:30 AM To 2:00 PM
7:30 AM To 2:00 PM
7:30 AM To 2:00 PM
Our Other Locations

Choles Floral Company

(608) 256-7727

1135 Regent Street, WI 53715

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About Choles Floral Company

Choles Floral Company has been proudly serving the Madison area since 1910 and is committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. Because all of our customers are important, our professional staff is dedicated to making your experience a pleasant one. That is why we always go the extra mile to make your floral gift perfect.

Let Choles Floral Company be your first choice for flowers.

Choles Floral Company

1135 Regent Street

Madison,WI 53715

Payment Options

We accept the following payment methods:
American Express
House Account Invoicing

Areas Served

Our shop serves the following areas: Madison, Verona, Middleton, and McFarland


We also deliver to the following facilities
Alterra Wynwood Of Madison Applewood Homes Inc
Badger Prairie Health Care Ctr Belmont Nursing & Rehab Ctr
Cherry Home Cherry Homes Of Verona
City View Nursing Home Coventry Village Retirement
Cress Funeral & Cremation Cress Funeral & Cremation Serv
Elder Care Of Dane County Elderspan Management
Four Winds Lodge Four Winds Manor
Frederic Care Ctr Inc Funeral Service Alliance
General Pediatric & Teenage Greentree Glen Senior Aprtmnts
Gunderson Funeral & Cremation Gunderson Funeral Home & Crmtr
Hammersley House Harbor Suites Assisted Living
Hometown Village Independent Health Care Inc
Independent Living Retirement Joyce Ryan Funeral Home
Joyce-Ryan Funeral Home & Crem Joyce-Verona Funeral Home
Karmenta Nursing & Rehab Madison VA Hospital
Main Street Quarters Meadowmere Assisted Living
Mendota Mental Health Inst Meriter Foundation Inc
Meriter Health Ctr Meriter Retirement Svc Inc
Meriter Terraces Midwest Home Care
Monona Meadows Oak Park Nursing & Rehab Ctr
Oakwood Village East Oakwood Village West
Oregon Manor Ltd Pleasant View Place
Prairie Oaks Senior Housing Research Park Clinic
Rest Haven Health Care Ctr Rolling Meadows Homes Inc
Ryan Funeral Home Saint Mary's Care Ctr
Saint Mary's Hospital Senior Citizen Consulting
Senior Solutions Sienna Crest
Sienna Meadows St Marys Care Ctr
Sunny Hill Health Care Ctr Swanton House
U W Children's Hospital U W Comprehensive Cancer Ctr
UnityPoint Health - Meriter University Of Wisconsin Clinic
University of Wisconsin Hosp University Station Clinic
Us Army Reserve Hospital UW Health Midwifery Clinic
Whitney Lodge Willow Pointe Assisted Living
Women's Health Initiative Woodland House

Specialty services provided

We specialize in the following services:

  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • European/dish gardens
  • Contemporary and traditional arrangements
  • High-style floral arrangements
  • Silk arrangements
  • Dried floral arrangements
  • Weddings
  • Funeral designs
  • Gourmet and fruit baskets
  • Gift baskets
  • Greeting cards

Contact Information

If you have any questions or need more information, please contact us by e-mail at [email protected] or call us directly at (608.256.7727). We're always here to serve you and make your flower-sending experience a pleasure.

Choles Floral Company
1135 Regent Street
Madison, Wisconsin 53715

Choles Floral Company
1135 Regent Street
Madison, WI 53715

Delivery Policy


A local delivery fee of $5.00 will be added to each order, for each address. (For deliveries outside our local delivery area, this fee may vary.)

U.S. orders must be received before 2:00 p.m. in the recipient's time zone to assure same-day delivery. Orders received after that time will be delivered the following day.

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee it.

We are unable to make deliveries on Sundays. Deliveries requested on this day will be delivered the following business day.

Delivery of orders to rural route addresses or cemeteries cannot be guaranteed.

We will be happy to accept your international orders if you call our shop directly. We are unable to accept international orders over the Internet.


Substitution Policy


Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value.
Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Company Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.